![]() Under the Lead Generation objective, you can ungate a portion of your content and then gate the rest, so your audience can read a select number of pages first before downloading the full document and submitting a Lead Gen Form. ![]() If you choose Brand Awareness or Engagement, your content will be displayed in full, allowing your audience to read through it with ease. This includes the PDF, PPT, PPTX, DOC and DOCX file types and files under 100MB.ĭocument Ads are available under the Brand Awareness, Engagement, and Lead Generation campaign objectives. Introducing Document Ads!ĭocument Ads are a new LinkedIn ad type that allows you to upload a piece of content and promote it within the LinkedIn news feed. LinkedIn is also capitalizing on recent market trends with a brand new ad type. ![]() This has led many to ungate their content, making it easier to consume, whether in-feed on social media platforms or on company websites. The recent buzz around Demand Generation has gotten many B2B marketers to stop and consider how to better get their content in the hands of their target audience.
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